Companies that aren’t profitable get bought all the time for ridiculous amounts of money not because they currently make boatloads of money, but because they have a huge userbase and brand recognition, and the buyer thinks they are the geniuses that can make it do that. Yahoo paid 1.1 billion for Tumblr - since sold to wordpress for 3 million - and Musk 44 billion for Twitter - now worth a fraction of that - for example.
That is exactly why they often go to shit only after they have been bought.
Fwiw, Honey did around $100 million in revenue back in 2018. That’s 40 times less than what they were bought for, and that isn’t even profit, but just how much money they received before all their business expenses were paid.
Did you seriously cite a Medium article? C’mon now, it’s an open blog where anyone can write anything without any fact checking. Ir’s worse than Wikipedia.
According to a tech crunch article, “As of today, Honey’s 17 million members have saved more than $2 billion to date.”
Companies that aren’t profitable get bought all the time for ridiculous amounts of money not because they currently make boatloads of money, but because they have a huge userbase and brand recognition, and the buyer thinks they are the geniuses that can make it do that. Yahoo paid 1.1 billion for Tumblr - since sold to wordpress for 3 million - and Musk 44 billion for Twitter - now worth a fraction of that - for example.
That is exactly why they often go to shit only after they have been bought.
Fwiw, Honey did around $100 million in revenue back in 2018. That’s 40 times less than what they were bought for, and that isn’t even profit, but just how much money they received before all their business expenses were paid.
Did you seriously cite a Medium article? C’mon now, it’s an open blog where anyone can write anything without any fact checking. Ir’s worse than Wikipedia.
According to a tech crunch article, “As of today, Honey’s 17 million members have saved more than $2 billion to date.”
That translates to a lot of transactions.
https://www.latimes.com/business/technology/story/2019-11-20/paypal-is-buying-price-compare-tool-honey-for-4-billion
https://fortune.com/2019/11/21/paypal-honey-acquisition-worth-4-billion/
https://uniquebusinessmodels.substack.com/p/33-how-does-honey-acq-by-paypal-for
Those better sources for you?