But on the other hand, a huge company like Ubisoft not promoting their product is usually seen as a lack of faith in their product. So it’s a vicious circle of promotion.
Also you could argue that these days, with the oversaturation of good games, you absolutely need to remind your Tik Tok generation players that you exist. Constantly.
Both are shitty reasons, but I think they are real factors nonetheless.
If a game is good you don’t need influencers to promote the game the fans will do it.
But on the other hand, a huge company like Ubisoft not promoting their product is usually seen as a lack of faith in their product. So it’s a vicious circle of promotion.
Also you could argue that these days, with the oversaturation of good games, you absolutely need to remind your Tik Tok generation players that you exist. Constantly.
Both are shitty reasons, but I think they are real factors nonetheless.
On that note, indie gaming has never been better!