• brsrklf@jlai.lu
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    24 hours ago

    Because of his “edgy”, shitty provocative humour and how high profile he was, he’s generally considered one of the horsemen of the adpocalypse.

    He did one too many nazi joke, articles were written, and suddenly all content creators had it a lot harder to get ad revenue, because announcers were all like “associating with youtube creators will ruin our brand”.

    Pewdiepie may not be the only factor, but he was certainly a big one.

    • EldritchFeminity@lemmy.blahaj.zone
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      10 hours ago

      I mean, he did a little more than “one too many Nazi jokes.” Including, but not limited to, supporting white supremacists and advertising their social media and books on his channel and social media platforms.

      The number of people that I’ve heard (especially teenagers) arguing that “it’s normal over there” was honestly disheartening. He was a major component of the MAGA pipeline in the years leading up to Trump’s first presidency.