This could be a useful way to describe an unopened Twix. But once it’s been opened, the direction of the Twix relative to the opening (with the text being at the top) matters more than the direction relative to the text.

You don’t have to fake a customer service smile to be friendly.

Edit: and you weren’t just saying “being nice to people is a good thing” though, were you? Maybe read your own comment and the replies instead of making up a strawman.