To be fair, this could be very make or break for Google. If someone else solves AI search properly, and they can’t catch up, it would be really bad for them. G+/Facebook were another market completely so it wasn’t really taking any of their current market share.

But I do think they are panicking a bit too much.

The difference is that Google+ was actually a wonderful product.

But a couple years down the line Google did what Google does and destroyed it from the inside making it worse and worse until it was just a shell of what it started out being.