Sales, profits, greed. That’s the short answer. For 20 years I went down this rabbit hole and finally educated myself. One day the shampoo, works exactly like I wanted it to, then suddenly (new bottle) it’s not cleaning right, smells terrible, leaves a greasy residue… WTF?? Oh… the formula changed and they put more weird stuff in it, and all the “trendy” things people will pay for. And some of the ingredients have been replaced with cheaper chemicals, and the bottle got smaller, and the price went up, and now they “replaced” it with a new version/scent. And that’s when I began to realize that I might be allergic to some of this crap. Not only was I beginning to have allergies to many of the newer chemicals/detergents, but the scents were getting stronger, in a bad chemical way. After doing a lot of reading on cosmetic/toiletry, and household chemicals, I managed to break free and simplify my life. I use liquid castile soap (dr bronners & similar) to wash my body, face & hair. (*Just a note, castile soap needs to be diluted, with distilled water so it’s not cloudy. A quart can last you 6 months to 2 years depending on how you dilute & use it.) I no longer use hair conditioner (no need to), but if you have longer hair rinsing with a weak vinegar/water mix keeps things untangled and soft, no lingering smell. I have two deodorants I use (Arm & Hammer Essentials Rosemary, & a natural crystal stick) depending on the situation. I’m not a stinky person. I use Bronners Sal Suds to clean everything except dishes & laundry, which you can use it for (and I have, it works just fine), I just prefer two other products for that. I also use baking soda & vinegar to clean with (but not together, mixing them creates water, not a cleaner). Dental is a very inexpensive toothpaste that I am ok with the taste of, store brand mouthwash, and I bought a ton of toothbrushes I love. They are a Target store brand Dealworthy and the same in colors Smartly which I think are discontinued. I like the fit in my hand and the size of the head, plus the price was amazing. That is the bulk of it. I don’t have a ton of chemicals under the sink, or tons of tubes, bottles, dispensers of toiletries cluttering up my life and draining money I could use for food or fun. And the stress that came with a failed product or discontinued issue has gone away. My skin loves me back now and I don’t have all that itching from toiletries or laundry products. And I smell nice, like a Human. Not like powdered laundry detergent, or “meadow breeze” (what even is that, a cow patty???). Companies want you to believe that you need all these “miracle” ingredients and want so much money for them. There is no ‘miracle’ anything. We all still die, no one lives “young” forever. Simplicity is not a marketable product, it does not make profits. If you rewind back 100 years, simplicity was the norm. Men used Safety Razors, and they are back in use again, because simplicity works. Women used lightly scented soaps, not ‘mango margarita strawberry blast’ body wash. Why does everyone want to smell like food??? You have to find products that have a longevity. P&G, J&J, and Unileaver will never carry anything like that, they want ALL the money ALL the time. It can take a while to find what works for you. Read labels, often. I still do it on the products I trust, you never know when a company will be sold. Thank you for attending my TedTalk on toiletries and corporate greed.