This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
Firefox X UBlock Origin X Sponsorblock X Bring Back Youtube Dislike. Thank fuck for those Devs.
The removal of YouTube dislike is still fucking infuriating to me. I get it: now I have to watch the video to find out if it’s a piece of shit, and that’s exactly what they want, but holy fuck what a shitty decision designed to waste my time and maximize their chances to flash an ad in my face.
Absolutely. It sucks so much for me to not be able to see that most people DO disagree with a video, and all I can see is the idiots that did. So frustrating.
How to ensure huge swathes of the population will never ever buy your product out of sheer spite
That number is still SIGNIFICANTLY less than those who won’t do anything. Us using ad blockers doesn’t even account for a percentage of what they rake in from those without them.
Not going to help when you have a monopoly over the user-generated content field like YT and by extension Google basically does.
On youtube, you’re not the customer. You’re the product being sold
Just imagine coming up with shit like this being the only job you can find and not jumping off a building instead.
firefox and uBlock Origin. I don’t see ads. Fuck Google and their AI.
Imagine …
THIS IS SP…
Insert unskippable ad here.
ARTA!
Wow big congratulations to the corporate ghoul who thought this up. Thanks for making our world a shittier place.
Enough is never enough.
Why do you need “AI” for this? That is something that can be done client side on a 30 year old phone without sweat if you already have a list of timestamps and number of engagements for a video?
I was at Google when they announced that only AI-related projects would be able to request increased budget. I don’t know if they’re still doing that specifically, but I’m sure they are still massively incentivizing teams to slap an “AI Inside” sticker on everything.
30 year old phone
I’d like to see you try:
Any product that advertises on YT is one I avoid
The actual ads I don’t have any strong feelings about, the ones sponsoring creators are the ones I look at sideways.
A guy I know started selling AI push notifications.
Your app signs up for his service, and he uses what’s essentially ChatGPT to find the best time slot to send you custom push notifications. That’s just his third party service working with limited data and system access.
Just imagine when Google and Apple start selling that as a service integrated to the OS.
Am I the only one still not seeing ads on YT with Ublock?
Same here. Ublock Origin for the win!
YT becoming shittier and shittier with ads is why I’ve changed to downloaders instead. No ads.
n
i dont see any ads either. but sometimes the content creators themselves will “promote, advertise for the companies”
Eh this needs to go in fuckai
Right when the guitar solo hits
Use Freetube or Invidious, problem solved.
Why can’t they just place the ad at the beginning of the video, Spotify gives you X free uninterrupted songs to listen to after listening to 1,2 adds. Why can’t they just follow that model
